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Cookies Policy

This Cookies Policy applies to websites and online platforms relating to The Great British Bake Off, An Extra Slice and other related programming (collectively the “Programme”) including without limitation the website with domain name: (the “Website”) and/or any account or pages created and/or operated by Love Productions Ltd, on online platforms such as, and using #GBBO, @BritishBakeOff and/or #ExtraSlice or on any Programme-related pages (the “Love Pages(s)”). The Website and Love Pages are hereinafter collectively referred to as the “GBBO Site(s)”.

Cookies and how they benefit you

The GBBO Sites use cookies, as almost all websites do, to help provide you with the best experience possible. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

Our cookies help us to:

We do not use cookies to:

Granting us permission to use cookies

If the settings on your software that you are using to view the GBBO Sites (your browser) are adjusted to accept cookies, we take this to mean that you accept cookies. Should you wish to remove or not use cookies from the GBBO Sites, you can learn how to do this below. However doing so will mean that it is likely that the GBBO Sites will not work as effectively.

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited the GBBO Sites, what type of technology they are using (e.g. Mac or Windows, which helps to identify when the GBBO Site(s) isn’t working as effectively as it should for particular technologies), how long visitors spend on the GBBO Sites and what page(s)/section(s) they look at. This helps us to continuously improve the GBBO Sites. These so called “analytics” programs also tell us, on an anonymous basis, how people reached the GBBO Sites (e.g. from a search engine) and whether they have visited before.

We use Google Analytics. You can use Google’s Analytics Opt-out Browser Add-on if you do not wish to participate.

As above, we do not use cookies to collect any personally identifiable information (without your express permission), although we may use and share with third parties the anonymous visitor statistics and demographic information compiled in accordance with this Cookies Policy.

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so however is likely to limit the functionality of the GBBO Sites and a large proportion of the world’s websites, as cookies are a standard part of most modern websites.

It may be that your concerns around cookies relate to so called “spyware”. Rather than switching off cookies in your browser, you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about managing cookies with antispyware software.

Last updated 18 August 2017

© Love Productions Ltd 2017