You are viewing this website with an old browser please update to a newer version of Internet Explorer here.

Privacy Policy

Please read this Privacy Policy to understand how Love Productions Limited of 43 Eagle Street, London WC1R 4AT (“us/we”) use and protect the information that you provide to us via websites and online platforms relating to The Great British Bake Off, An Extra Slice and other related programming (collectively the “Programme”) including without limitation the website with domain name: (the “Website”) and/or any account or pages created and/or operated by Love Productions Limited, on online platforms such as, and using #GBBO, @BritishBakeOff and/or #ExtraSlice or on any Programme-related pages (the “Love Pages(s)”). The Website and Love Pages are hereinafter collectively referred to as the “GBBO Site(s)”.

By using the GBBO Sites, and by submitting your personal information via the GBBO Sites, you expressly consent to the collection, storage, use and transfer of your personal information under the terms of this Privacy Policy.


1. Introduction

1.1           This Privacy Policy forms part of, and should be read in conjunction with, the Terms and Conditions for the GBBO Sites (“the Terms and Conditions”) and our Cookies Policy (“the Cookies Policy”). All capitalized definitions used in this Privacy Policy shall have the same meaning as ascribed to such definitions under the Terms and Conditions unless otherwise stated.

1.2           This Privacy Policy applies to personal information held, stored and processed on our servers and computers in the United Kingdom about individuals, companies and other organizations. We are the data controller in relation to all such personal information.

1.3           The GBBO Sites may contain links to other websites over which we have no control and/or you may access the GBBO Site(s) via links on Programme-related webpages on and (the “C4 Pages”) and we are not responsible for privacy and data protection policies on those other websites and/or on the C4 Pages. We encourage you to review the other websites’ and the C4 Pages’ privacy policies so you can understand how they collect, store, use and share your information. This Privacy Policy only applies to information collected through the GBBO Sites only.

1.4           The capture, storage and use of your data is governed by the Data Protection Act 1998. We are committed to safeguarding your personal information in a confidential and secure environment. We are registered with the Information Commissioner’s Office as a Data Controller, with registration number ZA048993. Our registration can be confirmed by searching the Register of Data Controllers on the ICO website.

1.5           We reserve the right to change this Privacy Policy (or any part of it) at any time without prior notice. Any changes will be published on the Website. You will be deemed to have accepted variations and changes to this Privacy Policy unless you have requested that your Personal Information and Material be deleted from the Website.

2. What Personal Information do we collect?

2.1           When submitting any material (including but not limited to recipes photographs, tweets, posts and/or other written material) to on any of the GBBO Sites, you may be asked to provide certain information which is personal to you (“Personal Information”) which may include, without limitation, personal details such as your user name (whether or not you have identified yourself by your real name or otherwise), place of origin, e-mail address and any other material of a personal nature which you may choose to submit to the GBBO Sites (collectively the “Material”).

2.2           We may also collect information about your usage of the GBBO Sites, such as browsing patterns, but information collected in this way will not identify you personally. We may collect information about you from any emails or letters you may send to us.

2.3           You agree that whether or not you submit Material on the Website, our servers automatically record certain information that your web browser sends whenever you visit any website. This may include your web request, internet protocol address, browser type, browser language, URLs, URLs domain names, pages viewed and other matters together with cookies which may identify your browser.

3. How will we use the Personal Information?

3.1           We may use Personal Information about you for the following purposes:

(a)            to identify you when you contact us or use any of the GBBO Sites, respond to any queries you may have and/or to help us operate and improve the GBBO Sites;

(b)            to contact you to send you information on other products and services, provided that before we do so, you will be offered the option to opt out of such services;

(c)             to help detect fraud or loss or in response to a verified request by law enforcement or other government officials such as a Section 29 (3) Data Protection Act 1998 form relating to a criminal investigation or alleged illegal activity, or other activity that may expose us or you to legal liability;

(d)            to describe (and identify you when using) any Material you submit within Programme(s) or otherwise in accordance with the Rights granted under the Terms and Conditions and to accord you credit therefor;

(e)            to compile, aggregate and disclose to third parties general demographic information – this information may relate to age, gender, location etc. but will not specifically identify you or your computer personally;

3.2           Should a third party acquire all or a substantial portion of our business (whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets, or as part of any insolvency of us where such a transaction has been approved by the court) we may include the Material then subsisting on any of the GBBO Sites as part of the transferred business assets in such sale/ transfer and share the same with our advisors and any prospective purchasers and their advisors.

3.3           The Material may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services. Data protection and privacy regulations outside the EEA may not offer the same level of protection as within the EEA. By submitting Material, you agree to this transfer, storing or processing. We will take all steps reasonably necessary in this respect to ensure that your data is treated securely and in accordance with this Privacy Policy.

4. Security and retention of Personal Information

4.1           We have implemented appropriate technical measures designed to secure your Personal Information from accidental loss and from unauthorised access, use, alteration or disclosure, including encryption, firewalls and secure socket layers.

4.2           Notwithstanding such measures, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your Personal Information for improper purposes. Whilst we will employ appropriate technical measures to secure your personal information, you acknowledge that the submission of Personal Information via the GBBO Sites is at your own risk.

4.4           By submitting your Material to any of the GGBO Sites you agree that we may retain the Material (including but not limited to your Personal Information) for the length of time that the GBBO Sites are available to the public unless you request that your Material is deleted (see clause 5.2 below).

5. Access to/ Changing Personal Information

5.1           You agree to provide true and accurate information about yourself as prompted by the Website and to promptly update any such information. We accept that you may make a mistake when submitting Material or providing information about you, but ask that you correct such mistakes as soon as you become aware of them.

5.2           You can at any time request that your and Material on the Website be deleted by sending an email from the email account from which you submitted the Material to [email protected], giving your full name as it appears on the Website.

6. Cookies

Please see our separate Cookies Policy for details of cookies in use on GBBO Sites.

7. Monitoring

 We may monitor and record any communications we receive from you. This may be done to improve the services which we provide or to ensure compliance with our practices and procedures.

8. Jurisdiction

This Privacy Policy will be exclusively governed by and construed in accordance with the laws of England and will be subject to the exclusive jurisdiction of the English courts.

Contact Us

If, at any time, you have issues or concerns about the Privacy Policy or believe that we have not adhered it, please email us at [email protected]. We will use reasonable efforts to answer promptly your question or resolve your problem.

Last Updated 18 August 2017

© Love Productions 2017