Proud kilt-wearer James grew up in the east-end of Glasgow and moved to England after university. He is a self-proclaimed board game geek and loves horror films from the 70s and 80s. An avid music fan, reflect in his baking style; which is now significantly better than it was during his childhood when he was burning pancakes in his mother’s kitchen! He enjoys the technical side of baking, but is in his element when he makes his bakes his own, with his signature ‘child-friendly horror’ style and adorable decoration. His favourite flavours are anything autumnal, such as mixed spice, apples and caramel.